Bachelor in Hotel Management (SDP)

Introduction

The Hospitality Business is the fastest growing industry in the 21st century. As the world globalises and distances seem to become shorter, more and more people are in need of accommodation away from home. Demands for excellent service have become stronger as more and more people travel around the world. As a result of this, the industry is facing many challenges such as dynamics in marketing channels, shortages of skills, more demanding consumers, emerging markets in tourism, development of new hotel concepts and sustainable entrepreneurship.

The Saxion Hospitality Business School offers 2 bachelor programmes that perfectly meet the demand for people who are educated in the international hospitality business and who are eager to deal with these challenges:

• Bachelor in Business Administration (BBA) in Hotel Management
• Bachelor in Business Administration (BBA) in Tourism Management

The two programmes share their focus on creating the conditions that make it possible for people to travel, spend their leisure time, and stay away from home. This should be done in such a way that it offers a healthy profit to the company and brings maximum satisfaction and delight to the guests and customers.

Hotel Management, Short degree programme

Hotel Management is the ideal programme for people with entrepreneurial flair, who have good commercial insight and who are service-minded. Great attention is paid to professional skills and theory, as well as to management skills. Moreover, developing the proper professional and hospitable attitude is an important focus point.

In the Hotel Management course you learn how to successfully lead a business in the international hospitality industry as a manager or entrepreneur. You learn to translate the wishes of a guest into an appealing, customer-oriented product or service. You learn how to find the right balance between "how do I run my business" and "how do I pamper my guests". The hospitality sector is not for those seeking a nine-to-five, Monday to Friday work pattern. It is an environment that might not appeal to everybody. However, it may be ideal for you if you would like to work in a customer-focused business environment where there is a wide range of specialist opportunities and, for those who are flexible, the opportunity for rapid career progression. It is not uncommon for successful management trainees to reach general manager positions in large hotels within five to seven years of starting their career.

Find us on Facebook.

Course content

Introduction

Introduction is a module that focuses on communication and hospitality performance. Students will develop their personal qualities and confidence in themselves as well as learn how to harness their experience and enthusiasm as hospitality experts. Special focus within communication lies with business writing.

Hotelmanagement

Hotelmanagement starts with both an extensive external analysis and internal analysis which is the basis for a Strategic Plan, written for a real international Hotel, located in the Netherlands. This plan is individually presented and defended. Furthermore attention is paid to Business English, change management and running a hotel in a realistic business game.

Business English 3

Business English 3 is a course in strategic business communication skills, comprising negotiating skills, promotional writing and strategic speaking skills.You will  be able to observe, analyse and actively respond to a prospective business partner on a management level within the Hotel or Tourism Management context. Furthermore, you should produce a variety of promotional documents. The focus is mainly on content rather than English accuracy.

Quantitative Research

In the module Quantitative Research students will be working on the competence of ‘Research’. As the name indicates, the main focus in this module is on quantitative research. Within this area, you will learn how to perform a Survey in the field. At the end of this module, you will be familiar with the essential elements of research methodology. In addition, you will have acquired relevant knowledge and skills for setting up and executing quantitative research. This includes collecting quantitative data from a large number of research units and analysing these data using SPSS (Statistical Package for the Social Sciences).

Thesis

During the thesis semester you will individually work on a project in which both research as well as management advice play an essential role. The starting point is a management problem of an external client. First, you should develop a thesis proposal, which contains the plans for the thesis project. Next, you will write the actual thesis, which is a research and advisory report.

Specific requirements

Entry to the short degree programme is open to Dutch as well as international students.

• A minimum of three years of higher education (leading to a bachelor degree) in a Hotel- or Tourism Management related field, such as Consumer affairs, Hotel or Catering Management, Tourism Management or other related Management fields. TOEFL 550 or IELTS 6.0

A person in possession of a diploma not explicitly included in this regulation can be exempted from the entry requirement mentioned in this Section by the director, when the diploma is at least equivalent to one of the diplomas mentioned at the discretion of the director.
The director’s judgement will at all times be subject to advice by NUFFIC concerning the equivalence of diplomas.

Career prospects

Dutch hotel management education is internationally renowned for its high standards. Alumni of the Dutch Hotel Schools can be found in hospitality businesses all over the world. In order to meet the increasing demand for professionals in the rapid growing industry the BBA programme in Hotel Management forms an excellent basis to start your career. The opportunities represent a broad range of related industries with many interdependencies in fields such as:

• Hotels
• Holiday Bungalow Parks
• Resorts
• Events agencies
• Hospitality Service suppliers
• Convention Bureaus
• Recreation & Theme Parks
• Tourist Organisations & Tour operators
• Contract catering
• Food and Beverage Industry
• Banks / Financial Businesses
• Consultancy firms
• Employment Agencies
• Other (restaurants, golf resorts, airlines, cruiseship companies)