Short Course Marketing

Introduction

All over the world, the key of successful business is based on the ultimate customers: understanding their needs, wants, demands. What benefits and unique propositions are you able to offer? Is your customer unhappy, satisfied or moreover delighted with your offering?

And how is the competition responding to your activities and success? You may want to expand to other markets and countries too. You will certainly have to adapt your company’s strategy to cope with the fast changing macro and microenvironments.

Communication is also changing dramatically. The customer likes to be in control of messages he receives. Widespread advertising is switching to narrowcasting, direct marketing, and ideally to 1-to-1 interactive communications.

And within this dynamic and rapidly changing environment, your personal traits and understanding how to co-operate are extremely important for all internal and external business contacts.

Programme

Saxion’s Final Year Marketing Course builds on the previous three-year education of the student.

Saxion offers the latest insights and knowledge in business strategies, international strategies, advanced marketing communication techniques and communication skills.

The course has four themes:

• an up-date on Marketing Basics,
• the latest trends in Contemporary Marketing,
• International Marketing and
• Strategic Marketing & Control.

After completion of the course, students are awarded the internationally acknowledged Bachelors Degree of Commerce, in Marketing Management.

Sometimes students are allowed to study in conjunction with their present studies at their home university, thus achieving two degrees in one year (double degree).

A lot of attention is dedicated to the personal development of the student in this international setting. Multinational teambuilding and acquiring a variety of communication skills by means of training sessions, like negotiating, intercultural communication, presentations, etc. are part of then programme.

Furthermore, students improve their English language skills and gain some knowledge of other foreign languages to help get the feeling of the linguistic complexity in Europe: next to Dutch, more than 20 other languages are spoken!

Students experience how to rely on their own resourcefulness, creativity and flexibility.

They also learn how to take care for themselves so far away from home.

Many students take the opportunity to visit the major cities in Europe, thus gaining international and cultural impressions, useful for their future career.

Course content

The course contains the following subjects:

• Strategic marketing management
• Management control
• International marketing & law
• Direct marketing
• Communication, PR
• Interactive & internet marketing
• Experience marketing
• Identity Marketing
• Tomorrow’s Marketing
• C.R.M.
• Supply chain management
• Business marketing
• Sales
• Marketing research
• Consumer behaviour
• Management & communications skills
• Negotiating
• European cultures & business languages

Final year students are required to gain in total 60 ECTS in order to graduate. Each course is awarded a number of these points, according to the workload of that particular subject.

Next to the above, students will enjoy the “get to know each other” camp, an external training session and excursions to international companies or institutions.

Requirements

Three-year business, economic, marketing and/or management education. Practical workplacement or graduation assignment or some relevant working experience.

More information about general requirements.

Career

After graduation, students might return to their home country and commence their career. Often they are involved in family enterprises or in international operating companies.

Starting positions may be in the field of marketing like (assistant) product manager, communication or advertising assistant, marketing adviser, market researcher or in the field of (international) business like sales representative, account manager, area manager and in the field of exporting.  

The marketeer will to be able to use knowledge, intuition, skills and experience to holdpositions of responsibility at middle and higher commercial management levels.

We also experienced, that many students decide to continue their education at Saxion Universities or another University in Europe aiming for a Masters Degree. Our final year is an excellent step stone for further education here or elsewhere.