Bachelor in Marketing

Introduction

After nine successful years of “Final Year” courses, we now offer our new final year “Marketing Manager”.

All over the world, the key of successful business is based on the ultimate customers. What are their needs, wants, demands? What benefits and unique propositions are you able to offer? Is your customer unhappy, satisfied or moreover delighted with your offering? How is the competition responding to your activities and success? Are businesses from other countries entering your market? Probably you may want to expand to other markets too. How are you going to alter your company’s strategy to cope with the fast changing macro and microenvironments?

Communication is changing dramatically. Traditionally one would consider mass media like TV and newspapers, but today, the customer likes to be in control of messages he receives. Widespread advertising is switching to narrowcasting, direct marketing, and ideally to 1-to-1 interactive communications.

And within this dynamic and rapidly changing environment, personal traits and understanding how to co-operate, are extremely important for all internal and external business contacts.

Based on the above. Saxion Universities of Applied Sciences has specially created this new one-year international degree course.

Course content

The course subjects are:

• Strategic marketing management
• Management control
• International marketing & law
• Direct marketing & Communication, PR
• Interactive marketing
• Experience marketing
• C.R.M.
• Supply chain management
• Business marketing
• Marketing Research & consumer behaviour
• Management & communications skills
• Negotiating
• European cultures & business languages

Final year students are required to gain in total 60 ECTS in order to graduate. Each course is awarded a number of these points, according to the workload of that particular subject.
Next to the above, students will enjoy the “get to know each other” camp, an external training session and excursions to international companies or institutions.

Specific requirements

You have done an Business, Economic, Marketing and/or Management education including either

• a practical workplacement
• a graduation assignment
• some relevant working experience

It is up to the board of exams to decide aubout your situation

Career prospects

After graduation, students might return to their home country and commence their career. Often they are involved in family enterprises or in international operating companies.

Starting positions may be in the field of marketing like (assistant) product manager, communication or advertising assistant, marketing adviser, market researcher or in the field of (international) business like sales representative, account manager, area manager and in the field of exporting.

The marketeer will to be able to use knowledge, intuition, skills and experience to hold positions of responsibility at middle and higher commercial management levels.

We also experienced, that many students decide to continue their education at Saxion Universities or another University in Europe aiming for a Masters Degree. Our final year is an excellent step stone for further education here or elsewhere.