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The Academy Marketing & International Management offers a one, one and a half or two year international short degree programme. Now running for the sixteenth time.
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All over the world, the key of successful business is based on the ultimate customers: understanding their needs, wants, demands. What benefits and unique propositions are you able to offer? Is your customer unhappy, satisfied or moreover delighted with your offering?
And how is the competition responding to your activities and success? You may want to expand to other markets and countries too. You will certainly have to adapt your company’s strategy to cope with the fast changing macro and microenvironments.
Communication is also changing dramatically. The customer likes to be in control of messages he receives. Widespread advertising is switching to narrowcasting, direct marketing, and ideally to 1-to-1 interactive communications.
And within this dynamic and rapidly changing environment, your personal traits and understanding how to co-operate are extremely important for all internal and external business contacts.
Saxion’s Short degree programme in Marketing builds on the previous three-year education of the student. It offers the latest insights in business strategies, international marketing strategies, advanced marketing communication techniques and communication skills.
Much attention is given to the personal development of the student in this international setting.
Multinational teambuilding and acquiring a variety of professional skills by means of training sessions and a final thesis, the Graduation Assignment, are all part of the programme.
Furthermore, students improve their English language skills and gain knowledge of living and working in a different culture. Students experience how to rely on their own resourcefulness, creativity and flexibility.
Often students are allowed to study in conjunction with their present studies at their home university, achieving two degrees in one year (“double degree course”).
The Short Degree-programme Marketing is a flexible course consisting of four different semesters. Depending on the previous education, the academy offers a two semester, three semester or four semester programme.
Students may enroll at two moments: either in September or in February.
In general, students now studying at a bachelor degree level of education (university), may be admitted for the one-year course. Depending on the subjects the student has followed, the academy offers two study routes
Additional semesters are offered to students who do not fully meet the entry requirements for a one year course.
Students who have achieved a three year diploma like H.N.D. or Dazhuan enroll for the two year, four semester course.
Upon completion of the course, students are awarded the internationally acknowledged degree Bachelor of Business Administration (Marketing) or to achieve a Double Degree in co-operation with their present university.
Content of the semesters
Final Thesis Graduation Assignment
International Sales & Account Plan
Students should have studied for three years.
Fields of study: business, economics, marketing, international trade, management or other business related areas of education. Practical work placement or some commercial working experience is welcomed.
Depending on the level education, the Academy Marketing & International Management offers a one or one and a half or two year international Short Degree Programme..
The personal file of every student is judged individually, based on their education and experience, a personal study route of 1, 1,5 or 2 years will be offered. In order to determine the admittance the following documents are required:
More information about general requirements.
Applications are judged individually. A personalised programme is offered in case of deficiencies, if subject(s) have been followed before or if a student has other exceptional marketing competencies.
Optional: traineeship within a company in the Netherlands.
After graduation, students might return to their home country and commence their career. Often they are involved in family enterprises or in international operating companies.
Starting positions may be in the field of marketing like (assistant) product manager, communication or advertising assistant, marketing adviser, market researcher or in the field of (international) business like sales representative, account manager, area manager and in the field of exporting.
The marketeer will to be able to use knowledge, intuition, skills and experience to hold positions of responsibility at middle and higher commercial management levels.
We also experienced, that many students decide to continue their education at Saxion Universities or another University in Europe aiming for a Masters Degree. Our final year is an excellent step stone for further education here or elsewhere.