1.4 Personal branding

  • Code

    L.27403

  • Amount of hours required

    84

  • Language

    en-GB

  • Quartile of execution

    4

In this module, you develop an effective, professional online presence aimed at your internship or future job within the CMGT field.                                                                                               

Combine platforms and post content in line with your personal brand.

Work with the Design Thinking method.

Demonstrate your way of thinking and how you operate as an Engineer, Designer, or Artist.

Showcase the final version of your work, as well as the process that lead to the end result.

Competences

  • CMGT 4. Researching and analysing
  • CMGT 7. Enterprising attitude
  • CMGT 8. Enterprising skills
  • CMGT 10. Communication
  • CMGT 11. Learning and reflective capacity
  • CMGT 12. Responsibility

Learning goals

1. Emphasise: The student can collect relevant information to deepen and broaden insights on what their professional online presence should represent.                                                    

2. Define: The student can analyse the gathered information to produce a problem statement (point of view) in which users, needs, and insights are clearly articulated.                                              

3. Ideate: The student develops a range of ideas and concepts for an effective, professional online presence.          

4. Prototype: The student creates portfolio content on the chosen platforms in order to test hypotheses and improves their prototypes through iterations.                                                        

5. Test: The student shares the concepts and prototypes of their online presence with the users, to gather feedback about the needs and insights of the work field.                                                

6. Final product: The student displays an effective, professional online presence with a wide range of portfolio items on the chosen platforms

Tests