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Marketing (Short Degree Programme)

  • Degree

    Short Degree (Bachelor)

  • Start date

    February, September

  • Location

    Enschede

  • Duration

    1 Years

  • Tuition fee (EU/EEA students)

    Feb 2021: € 1.250, Discount: € 625 for the first year, Sep 2021: € 2.168, Discount: € 1.084 for the first year

  • Tuition fee (NON-EU students)

    Feb 2021: € 4.550, Sep 2021: €7.800

The Short Degree Programme Marketing lasts one year: one semester of theory and a practical semester in which you will do a final assignment. Depending on your previous education we can offer two additional semesters of theory.

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Basis of the course

The Short Degree Programme Marketing builds on the previous three-year relevant education at university/bachelor degree level of the student.

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Technical insights

It offers the latest insights in business strategies, international marketing strategies, advanced marketing communication techniques and communication skills.

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Taster Activities

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Course content

The Short Degree Programme Marketing is a bachelor degree programme consisting of two different semesters. Depending on your previous relevant education at university/bachelor degree level, you will enrol in the one-year programme, or you will be required to study the two additional theoretical semesters.

Multinational teambuilding and acquiring a variety of professional skills by means of training sessions and a final assignment (thesis), are all part of the programme. Much attention is also given to the personal development of the student in this international setting. Students will improve their English language skills and gain knowledge of living and working in a different culture. Furthermore students will experience how to rely on their own resourcefulness, creativity and flexibility.

Students of Short Degree Programme Marketing-partner universities are allowed to study in conjunction with their present studies at their home university, achieving two degrees in one year (“double degree programme”).

All over the world, the key of successful business is based on knowing your customers: understanding their needs, wants and demands. What benefits and unique propositions are you able to offer? Is your customer unhappy, satisfied or moreover delighted with your offering?

How is the competition responding to your activities and success? You may want to expand to other markets and countries too. You will certainly have to adapt your company’s strategy to cope with the fast changing macro and micro environments. Communication is also changing dramatically. The customer likes to be in control of messages he receives. Widespread advertising is switching to narrowcasting, direct marketing, and ideally to 1-to-1 interactive communications.

Within this dynamic and rapidly changing environment, your personal traits and understanding how to co-operate are extremely important for all internal and external business contacts. The Short Degree Programme Marketing offers insights in business strategies, international marketing strategies, advanced marketing communication techniques and communication skills.

Career prospects

With an internationally recognised bachelor degree, graduates are able to start working anywhere on the globe. Whether you choose to start your career at a medium-sized company or at an internationally operating company. Starter functions in the field of marketing could be (assistant) product manager, marketing advisor, market researcher, sales representative, account manager, area manager and any export-related functions.

If you are eager to learn more before embarking on your professional career, you can also decide to continue studying for a master degree – either at Saxion University of Applied Sciences – or at another university.

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Your student life in the city of Enschede

Drink a Grolsch beer at the old market square, go shopping at Van Heekplein, attend a game of soccer by the local soccer club or visit one of the 60 events that happen in Enschede yearly. Enschede is bubbling!
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