- Code
T.50228
- Credits
3
Lessons in marketing based on the book Marketing Fundamentals.
Topics include:
E-commerce
distribution
price points
Trends
Topics include:
E-commerce
distribution
price points
Trends
| Test Form | Digitaal/Digital (D) |
|---|
Test criteria
1. Student is able to describe the elements of a marketing plan.
2. Student is able to recognize marketing trends.
3. Student is able to apply theories about E-Commerce.
4. Student is able to describe the advantages of online marketing.
5. Student is able to apply theories about distribution.
6. Student is able to describe elements of price policy.