- Code
T.50218
- Credits
3
Lessons in commerce using the book Business Model Generation (Business Model Canvas).
Topics include:
Customer segmentation
Value proposition
Business models (unbundled, long-tail, multi-sided. Free business model)
Strategy
Topics include:
Customer segmentation
Value proposition
Business models (unbundled, long-tail, multi-sided. Free business model)
Strategy
| Test Form | Digitaal/Digital (D) |
|---|
Test criteria
1. The student understands the meaning of Commerce.
2. The student can name all parts of The Business Model Canvas.
3. The student understands the meaning of customer segmentation.
4. The student understands the difference between the terms MICRO-, MESO- and MACRO-environment
5. The student understands there should be a match between the product and the costumer demand