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1.2 Commerce II

  • Code

    T.50220

  • Credits

    3

Lessons in marketing based on the book Marketing Fundamentals.
Topics include:
Market research
Product development
Consumer behaviour
Positioning
Market analysis: SWOT and confrotation matrix
Test Form Digitaal/Digital (D)

Test criteria

Learning Goals:            

            
1. The student discusses key factors in the marketing environment.            
            
2. The student analyses the marketing environment.             
            
3. The student discusses which factors affect consumer behaviour.            
            
4. The student explains the term 'positioning'.            
            
5. The student explains the term 'positioning'.            
            
6. The student provides examples of product development and service marketing.