1.4 Commerce IV

Code
L.24127
Amount of hours required
84
Language
en-GB
Quartile of execution
4

Marketing lectures are based on the book 'Grondslagen van de Marketing'.
The topics include:
E-commerce
Distribution
Price points
Trends

Competences

TCT 07. Ondernemende houding
TCT 08. Commerciële vaardigheden

Learning goals

The student understands what commerce entails.

The student understands the different aspects of the Business Model Canvas.

The student understands what customer segmentation entails.

The student understands the difference between the micro, meso and macro environment.

The student understands that a product must reflect customer needs.

Tests

Code	Name
HC	Hoorcollege
T.50228	1.4 Commerce IV