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Marketing & Sales

  • Code

    L.27822

  • Amount of hours required

    140

  • Language

    en-GB

  • Quartile of execution

    1

As a conscious business professional, the IB graduate is able to advise a company concerning future marketing and sales strategies, considering the ever changing global business environment. The student builds meaningful relationships, bearing in mind both the interests of the company, the customer and the environment. 

Competences

  • IB TWM15 Develop a well-founded marketing plan to support the creation of value for international customers.
  • IB TWM16 Use appropriate sales techniques in support of durable customer relationships
  • IB TWM17 Incorporate developments of the digital landscape in a marketing strategy.

Learning goals

Level 3
The student:
1. evaluates different strategic marketing and sales options
2. advises a company concerning future (online) marketing and sales strategies. 

Tests

Code Name
WC Werkcollege
T.54672 Marketing & Sales