1.1 Commerce I

Code
L.24121
Amount of hours required
84
Language
en-GB
Quartile of execution
1

Commerce lectures are based on the book 'Business Model Generatie' (Business Model Canvas).
The topics include:
Customer segmentation
Value proposition
Business models (unbundled, long-tail, multi-sided, free)
Strategy

Competences

TCT 08. Commerciële vaardigheden

Learning goals

Learning Goals:

1.The student understands what commerce entails.

2.   The student understands the different aspects of the Business Model Canvas.

3.The student understands what customer segmentation entails.

4.   The student understands the difference between the micro, meso and macro environment

5.   The student understands that a product must reflect customer needs.

Tests

Code	Name
HC	Hoorcollege
T.50218	1.1 Commerce I