1.2 Commerce II

Code
L.24123
Amount of hours required
84
Language
en-GB
Quartile of execution
2

Marketing lectures are based on the book 'Grondslagen van de Marketing'.
The topics include:
Market research
Product development
Consumer behaviour
Positioning
Market analysis: SWOT and confrontation matrix

Competences

TCT 08. Commerciële vaardigheden
TCT 04. Onderzoek en analyse

Learning goals

Learning Goals:

1. The student discusses key factors in the marketing environment.

2. The student analyses the marketing environment.

3. The student discusses which factors affect consumer behaviour.

4. The student explains the term 'positioning'.

5. The student explains the term 'positioning'.

6. The student provides examples of product development and service marketing.

Tests

Code	Name
HC	Hoorcollege
T.50220	1.2 Commerce II