Improve your Business with Data

Course typeExchange
Course sectorIT
Course duration5 months
SemesterFall and Spring 2018-2019
For partners ofSchool of Creative Technology

Data is generated everywhere and is big business. When all devices are connected and the real world becomes digital there is a huge amount of data that is stored by organizations and people. Personal data (biometric), data about sales and marketing, the weather, finance or data about real world shopping behavior. That data is stored in warehouses but has no value when it is not properly combined, filtered or processed to make it usable and visible for humans.
This course aims to understand the process of gathering data, unlock data sets, analyze data and information and visualize this into meaningful information in order to create new value for your business.

This programme is meant for students that will work with or come across data flows in their profession. It is subjected to business intelligence, business analytics, information management, open data, hyper-connectivity and information strategy.

The following subjects are offered:
September –November   /February-April
• Data acquisition (5 ects)
• Data analysis (5 ects)
• Data visualization (5 ects)

November- January / May-July
• Project (15 ects)

Data acquisition

The first course will provide you with insight in data and the process of data acquisition  and acquisition to transform data into information. You will start with an overall view of data classification and information architecture. After that you will you will work with  relational and non-relational databases and data warehousing and design and implement the collection of data using an ETL -process (ETL=Extraction, Transformation, Loading).

Data analysis

The second course focusses on data analysis. You will learn to make statistic calculations and use predictive techniques while using a variety of  tools and simulation models. You will be able to find trends and patterns in data and reflect on the meaning and value of your data in order to add value to your business.

Data visualization

In the third course you will learn to present abstract information to your stakeholders. We will work on all kind of visualization technics and tools (Tableau, Cliq sense, Power BI). With smart data visualizations you will be able to create insight for your clients and add value to their business.


Students will execute a project assignment in a team and write a research paper within the field of Data Driven Business for an organization or company. With this assignment students will prove they are competent and that they can apply their knowledge in a new and innovative (research) project.
Various assignments from private and public organizations will be available to students for application of knowledge and skills they have acquired. Usefulness of results of these projects to consumers or citizens will be essential.

This exchange programme is meant for Erasmus IT students of partner schools of HBO-IT with at least two and a half years of business IT education or an equivalent. It is recommended to have experience in the use of datasets, databases and/or spreadsheets or another background or knowledge in the usage of Information.

Deadline to enrol for the fall semester 2018 is  1st of May.  Deadline to enrol for the spring semester 2019 is October 15th 2018. If housing is required, enrol two weeks earlier.

For more information about  the ‘Improve your Business with Data’ exchange programme please contact Margriet de Vos. E:

For IT professionals that are skilled in Data Analytics and Business Intelligence there are lots of job opportunities across various domains (Technology, Banking, Healthcare, Consumer Industry).