- Code
L.26396
- Amount of hours required
84
- Language
en-GB
- Quartile of execution
1
In the world of media, images are produced for a purpose: to communicate a message, a meaning, an emotion, a story. Images are composed using visual elements like shape, line, colour, light and texture. You will learn about these visual elements, and how to combine them in a creative and efficient way in order to create effective images which serve a purpose. This module will help you notice and distinguish these visual elements, and you will see how visual imagery creates meaning.
In the theory lectures you will learn to observe and analyse. In lab sessions and during the final assignment, you put that theory into practice. You explore drawing and photography to convey your ideas as sketches and photos, then edit and expand those using Adobe Photoshop. Furthermore, you will learn about the purpose and application of typefaces.
Competences
- CMGT 1. Technological research and analysis
- CMGT 2. Designing
- prototyping and realizing
- CMGT 3. Testing and rolling out
- CMGT 5. Conceptualising
- CMGT 6. Designing
Learning goals
The student:
- is able to observe and analyse imagery in accordance with a given theory about visual elements, colour and graphic design principles
- is able to visualise the mood of their ideas clearly, based on a given theory on the basics of visual elements, colour and graphic design principles
- applies typefaces that fit their ideas, based on a given theory on typography
- explores and applies a range of visualisation techniques and tools (drawing, photography, Photoshop)
Tests
| Code | Name |
|---|---|
| HC | Hoorcollege |
| WC | Werkcollege |
| T.51957 | 1.1 Imagery |