Business Research

  • Code

    L.27817

  • Amount of hours required

    70

  • Language

    en-GB

  • Quartile of execution

    1

The starting IB professional can (based on a problem analysis that is derived from an international business context) independently design, set up and systematically execute research, and can communicate the conclusions and recommendation of that research to different target groups in an appropriate way.

Competences

  • IB TWM24 Analyse a complex business problem in an international business setting with use of adequate research design
  • resulting in an evidence-based
  • feasible solution.
  • IB WT1 Use the process of thoughtful evaluation to deliberately formulate a reasonable conclusion.
  • IB WT2 Create innovative ideas in a changing business environment in a systematic fashion.
  • IB WT3 Analyse patterns in global macroeconomic factors and policies that drive international trade and business development.
  • IB WW7 Produce management information from various data sources in an international business environment.

Learning goals

The student:
1. Mentions sampling techniques, data collection techniques and scale techniques and applies these techniques 
2. Performs qualitative and quantitative analysis
3. Performs bivariate analysis
4. Applies triangulation 
5. Interprets results, concludes and gives recommendations based on research results

Tests

Code Name
WC Werkcollege
T.54670 Business Case