SMART Tourism

SMART Tourism is an acronym for Solutions, Meaningful, Ambitious, Regenerative and Technology. These are the ingredients for this module. In project teams the student chooses a type of tourism to research. This research focusses on analysing all the different impacts the type of tourism generates. These impacts could be positive or negative. By interviewing different stakeholders that are involved in this type of tourism, the student tries to find out when the stakeholders feel the responsibility of these generated impacts and when would they be willing to change their operations. The next step in the process is that technological solutions will be created in order to change negative impacts into positive ones. The input for the technological solution is the analysis done in the first part of the module combined with information on trends & developments, target groups, technology, innovation, value proposition. In a creative session the idea for the solution will be created and translated into a Business Concept, using the Business Model Canvas. Together with the team, the student will bring this concept to the market, as a start-up company working for one of the stakeholders.