Digital Intelligence (English taught)

During this minor, the website or webshop is the central marketing tool. A digital strategy that helps you to achieve higher returns and higher positions in search engines.
Also making a website user-friendly and using online marketing resources are topics that will be discussed. Together with your team, you will create an ideal partner website with Wordpress or Magento for bol.com or amazon.com.

The students are positive about the minor, because it has a strong business related link. A student said: “You learn a lot in a short time and I can also use the knowledge straight away at my work”. The work is perceived as very high (approx. 30 hours a week).

In addition to gaining knowledge about internet marketing techniques, you will apply your skills, practically. In the first instance, you acquire knowledge about the digital landscape. Then you set up an internet strategy for your own bol.com or amazon.com partner website. This minor works together with leading companies in the field of digital marketing from Twente, in the Netherlands.
With the modules Digital Knowledge, Digital Strategy, Digital Concept and Digital Marketing, you will earn the basics of Digital Marketing. Through excursions, presentations and lectures you will broaden your view on each subject. The development, optimization and marketing of a webshop / website is part of the minor. By using the right strategies, you learn to achieve the highest possible conversion rates for your web shop.

Through practical assignments, presentations and lectures you will broaden your view on each subject. The development, optimization and marketing of a webshop / website is part of the minor. By using the right strategies, you learn to achieve the highest possible conversion rates for your website/webshop.

The minor helps you to get a better perspective on Digital Marketing. You can follow this minor in both Enschede and Deventer. The number of places is limited and we work on ‘first come, first served’ basis.

The modules within the minor will be tested with written tests and assignments. At the end of the period, students need to do a final presentation for the lecturers and the specialists. Based on your performance in the minor, we determine via an assessment whether you are capable to answer questions as a Junior Digital Marketeer.