- Credits
30
- Language
English
- Location
Enschede
- Quartile
1, 2, 3, 4
- Form
Fulltime
The exchange programme ‘How to create Killer Content” will teach you how to create a story, translate it into a concept which engages your target group and establishes long lasting relationships. But how to create a concept for a company which will have great impact on their target group? You will need to dive deep into their world. Both, company and target group. Combine this with your creativity, your look at the world and you will find new angles for a concept!
How to create killer content is a twenty-week programme, divided in two series of ten weeks. In the first ten weeks the focus is on the theory behind content marketing and training in creativity, storytelling and visualisation by using Photoshop, Illustrator and video.
In the second part of the programme you’ll use all the knowledge and skills gained in the first ten weeks to create your own marketing campaign including deliverables.
In this programme you’ll analyse international concepts such as marketing campaigns of Nike, Adidas and other media hits. You’ll learn how to recognise trends in society and you’ll learn how to find and use your creativity to create through concept thinking your own concept. it’s your professional effort and craftsmanship to make sure your concept is suited for the correct target group segment. Lectures will help you to develop your skills and attitude in order to become an effective professional.
The exchange programme “How to create Killer Content?” supplies all courses needed to create your own brilliant customer activation strategy. How can you create a concept for a company which will have a great impact to their target group? That means that you need to dive deep into their world. Both, company and target group. Combine this with your creativity, your look at society and you will have new angles for a concept.
We start with developing your talent, ambition and creativity. Adding knowledge and skills is the next step: Concept thinking, marketing communications and storytelling. And then, when you do have a brilliant concept it’s time to build it! Courses like Photoshop, Graphic design, Video recording and editing will be part of this program. All key components of this program. During the program you will work as a young professional for actual companies that need inspiring and thoroughly designed content for their target group.
In the first part of this programme you are going to analyse a marketing campaign in a small team, in the second part you will develop your own marketing campaign.
How to create killer content is a twenty-week programme, taught in two series of 10 weeks. In the first ten weeks the focus is on the theory behind content marketing and training in visual and written content creation, as well as in creativity.
In the second part of the programme you’ll use all the knowledge and gained skills of the first ten weeks to work on your own project: delivering a campaign strategy and deliverables.
This exchange programme is meant for second- or higher year bachelor students with an interest in the field of creative media, information, communication, and/or marketing. The programme is open for students from all courses and schools, except Creative Business.
Creative businesses are keen on individuals with an international orientation, who are proficient in developing engaging content on a professional level. The programme How to Create Killer Content contributes to your ability to create and develop content, based on adequate research and marketing communication strategies. Students who successfully complete this programme know how to run a content marketing campaign from start till end, from strategy to design and production.
Courses
Mandatory courses
| Code | Name |
|---|---|
| L.32345 | How to create Killer Content |
| L.32346 | How to create Killer Content |
Excluded programs
- Creative Business (50108215)
- CB Media Informatie en Communicatie Enschede Voltijd (50108385)