Bachelor in Tourism Management

Course typeBachelor
Course sectorHospitality
Course duration4 years
Starting dateSeptember 2017
DegreeBachelor of Business Administration (BBA)
Tuition fee (EU/EEA students) € 2,006
Tuition fee (NON-EU students)(specification) € 7,800

Hospitality Business                                                
The hospitality industry is the world’s fastest-growing industry. As a result of continuing globalisation, an increasing number of people are in need of accommodation away from home and are demanding excellent service in an international context. The dynamics of the industry brings increased competition, changing customer needs and demands, emerging new markets and a growing number of people with international travel experiences. These issues need to be addressed by a focus on innovation, such as the development of new hospitality concepts and the implementation of new technologies.

Are you interested in the fast-paced hospitality business? If so, then Tourism Management could be right for you!

World of Tourism
When you go on vacation, which aspects are important to you? Is it the weather, the culture, the activities you can participate in there, or is it the price that matters most? Everyone has their own individual reasons for choosing a particular holiday destination. And this 'everyone' amounts to a considerable number of people: every year, 11 billion people around the globe are involved in travel, with tourism and recreation accounting for 10% of the world economy, and this number is expected to increase even further in the years ahead thanks to emerging economies such as Brazil, Russia, India and China. As people are enjoying more spare time and tourism expenditure continues to increase sharply, the industry is facing many challenges, including changing dynamics in marketing channels, skills shortages, more demanding consumers, emerging markets in tourism, and sustainable entrepreneurship. 

The degree programme
On the Tourism Management bachelor's degree programme, you learn to respond to travellers' wishes quickly and smartly, while always taking the destination's unique ecology and culture into account - and that's easier said than done when faced with so many different types of travellers and destinations. The dynamic world of tourism and recreation revolves around striking a balance between the guest experience, the hospitality you provide every step of the way during the traveller's journey, and the ethical dilemmas that tourist destinations come up against. It is your responsibility to ensure that the guest enjoys a unique experience, that your organisation achieves its objectives and that you consider the impact of tourism on the destination in question. This requires you to have excellent knowledge of hospitality, the sector, management, business and ethics. You focus on all these aspects during this tourism degree programme, providing you with a broad foundation and keeping your future options open.  

Are you ready to embark on this adventurous journey at Saxion?

Tourism Management students
Tourism Management is the ideal programme for people with a flair for languages, creativity, conceptual thinking, commercial insight and a service-minded approach. In addition to management skills, considerable attention is paid to professional skills and theory in order to help you develop the right attitude for the hospitality sector. This programme is also available in Dutch. Are you interested in the hospitality sector but you feel that Tourism Management isn't right for you? See whether the Hotel Management degree programme appeals to you instead.

This bachelor's degree is recognised by the Accreditation Organisation of The Netherlands and Flanders (NVAO). The NVAO independently ensures the quality of higher education in The Netherlands and Flanders by assessing and accrediting programmes.

The first year of study
You learn to deal with cultural differences between yourself and your fellow students right from day 1, because your class can sometimes include as many as 10 different nationalities. The focal point of the first year is to provide insight into the full scope of the international hospitality and tourism business. As a first-year Tourism Management student, you start by gaining a solid theoretical basis. You also gain first-hand experience of the industry through practical assignments, a short traineeship and by getting to know various companies. The first-year subjects you receive are grouped around three themes: Hospitality, Business and Skills.

The second year of study and beyond
In the second and subsequent years, you explore the international tourism industry in more detail. You learn about design and planning of environmentally friendly resorts, ecotourism, travellers' motivations and factors affecting tourist behaviour. Moreover, you gain expertise in managing visitor attractions, protecting and managing heritage and historic sites, tourism in rural areas, and promoting and marketing tourism products. However, you not only gain knowledge about the tourism industry; attention is also given to tactical and strategic management in areas like event management, financial management, sports and adventures, human resource management and entrepreneurship. In the meantime, you develop research skills, complete a five-month traineeship in the industry and deepen your knowledge in a specific field by participating in a minor programme for one semester. The programme is concluded by carrying out a research project for your final thesis.

Practically oriented education
Extensive interaction with the industry plays an important role throughout the programme. Apart from traineeships and the graduation assignment, this is achieved by involving industry representatives in designing cases, delivering guest lectures and hosting excursions.

On this international TM degree course, you spend at least 1 semester (approx. five months) abroad.

Plenty of scope to make your own choices
You follow a fixed learning programme in your first year and part of your second year. During this time, you build up a broad base of knowledge in both the ‘T’ – tourism – and the ‘R’ – recreation – because it is important for you to know about both sectors. Your traineeship in the second year enables you to discover real life in the T or R business for yourself. In the final two years you have the freedom to specialise. For example, you can decide at which organisation you would like to do your traineeship (either in The Netherlands or abroad), the subjects you wish to study during the School-wide (HBS) semester, your minor and your thesis topic. In other words, you have plenty of scope during your time at Saxion to tailor the degree programme to your own preferences. The table below shows precisely what is done when.

  1st semester 2nd semester
Year 1 Lectures
Year 2 Lectures Traineeship*
Year 3 'Deepening' semester TM HBS semester*
Year 4 Minor* Graduation (Thesis)*

 *You can make your own choices in these semesters

No need to search for your traineeship
The Tourism Management degree programme has an extensive network of companies and professionals all over the world, and that is useful for you. It means that you don't have to go in search of a traineeship because we offer a wide choice of companies who provide high-quality traineeship positions. Visit to see where today’s students are currently doing their traineeships, working on their thesis or spending a semester studying abroad.

General student information

Own class
Approximately 60 students start on Saxion's Tourism Management degree programme each year. You are assigned to a class along with approximately 18 other students, although you will often attend lessons together with other classes when it is better to be taught in larger groups, such as at the start of a new semester.

You will sometimes find yourself in a group made up of more than 10 different nationalities. This enables you not only to continually improve your English during the programme, but also to acquire essential knowledge about how to work with other cultures. As a result, you develop a cross-border view of values and traditions.

Own study career counsellor
Each class has its own study career counsellor who provides you with support and coaching throughout your time at Saxion. Starting at university can be an exciting but also challenging time, especially if you decide on an international degree programme alongside students from all four corners of the globe. Furthermore, when you are faced with making study choices it can be useful to have someone to discuss them with. The study career counsellor is your first point of contact and you can talk to them about your study progress and study choices. In addition, your study career counsellor is always on hand if you have any problems in your personal life.


Contact hours and credits
You receive between 18 and 20 contact hours per week but you should expect your study week to amount to 40 hours, including group work and homework.

This bachelor's programme comprises 240 European Credits (EC). You can obtain 60 credits each year. During the first year, you will have to obtain at least 51 out of 60 EC and pass the Business English 1 module to be allowed to proceed to the second year of the Tourism Management programme.


Step 1: qualification 
To be admitted to the programme, your secondary-level qualification should be at least the equivalent of the Dutch HAVO certificate. Saxion will assess the compatibility of your education with that Dutch certificate. It is recommended that you have studied subjects such as economics, languages and/or management at secondary-school level. We also require either an Academic IELTS score of 6.0 or a TOEFL score of 550. Unfortunately, without either of these test results, your application cannot be considered.

Find more details about qualifications and general admission requirements on this website or contact

Along with the growth in international tourism and leisure, the demand from the industry for qualified labour is also on the rise. Dutch education and research in tourism & leisure management is internationally renowned for its high standards. Therefore, Saxion alumni can be found in tourism and leisure businesses all over the world. In order to meet the increasing demand for professionals in this rapidly growing industry, the BBA programme in Tourism Management forms an excellent basis from which to start your career. Opportunities can be found in a broad range of related industries, with many interdependencies in fields such as:

  • Tour operators
  • Recreation & theme parks
  • Holiday bungalow parks
  • Hospitality service suppliers
  • Hotels
  • Resorts
  • Airlines
  • Cruise ship companies
  • Event organisers
  • Policy officers within governmental institutions or tourism associations
  • Other (golf, resort, wellness or sports management)


Any educational programme entails costs. Depending on your nationality, you may need to arrange a visa in addition to paying your course fees. Moreover, you need to buy textbooks, purchase an HBS suit and pay for any excursions that form part of your programme. You can find an overview of the various costs associated with this degree programme below.

Saxion costs

The tuition fee is listed above. Non-EU students can find details of the costs for housing, visa and insurance on this page.


Tourism Management costs
HBS suit
We consider it important for our students to dress smartly in professional situations. Therefore you are required to wear an HBS suit on a number of occasions, such as on study trips, during guest lectures, company visits, when holding presentations and when organising events. In order to convey a sense of unity, the Hospitality Business School has put together a high-quality set of clothing.

Women’s suit, which consists of: Men’s two-piece suit, which consists of:
1 blazer, anthracite colour 1 jacket, 2 button/trousers, anthracite colour
1 skirt or trousers, anthracite colour 2 shirts, (white)
2 blouses, (white) 1 waistcoat
1 pocket handkerchief (green) 1 tie (green)
Student's price, suit with skirt €235
Student's price, suit with trousers €250
Student's price: €290

Sizes are noted at the start of the academic year.

Books and syllabi
The cost of the mandatory textbooks is approx. €525. The recommended books cost an additional ± €150. The costs for study materials generally decrease year on year as the degree programme progresses.

The first year includes a study trip, which costs approx. €350. Additional excursions are organised. It is not compulsory to participate in the trip and excursions but you are strongly recommended to do so.

Studying in Deventer

When choosing where to study, the surroundings are of course extremely important – not only the town or city, but also the university's facilities and the atmosphere within the School. 

Tourism Management is based in Deventer, which is situated in the east of The Netherlands, just over an hour's drive from Amsterdam. With 100,000 inhabitants, Deventer is one of the country's Top 30 biggest cities. The origins of the city date back more than 1,200 years, and there are still many signs of its rich history in the old city centre.

The city centre
Saxion is just a few minutes' walk away from the city centre. There are countless bars and pavement cafés where you can catch up with fellow students in between classes or at the end of the day. Many of the terraces in Deventer's historic centre are located around the old weigh house, called ‘De Waag’. Deventer is also renowned for its festivals. If you're studying in this city, you can't miss the Dickens Festival and 'Deventer op Stelten'. For film fans there is 'Film op de Brink' and bookworms can enjoy Europe's biggest book market. As you can see, there's plenty to do in Deventer.

Saxion facilities
Saxion Deventer is less than a 10-minute walk from the central railway station. Saxion provides excellent support during your studies. For example, on-site facilities at Saxion include a library, studielandschap, Student Desk and an IC Helpdesk. Needless to say, there's more to life at Saxion than just studying. We also want to make it enjoyable and educational for you: there's a café, a large canteen and an auditorium where interesting debates and seminars are organised.

Global Plaza
Global Plaza organises social events and excursions for (international) HBS students. In the past academic year, activities organised by Global Plaza included a Dutch culture quiz, a Pancake Night, a Karaoke Café and a Movie Night. The monthly Global Plaza newsletter keeps you informed about the upcoming Global Plaza events as well as about Saxion International Office activities. Moreover, you receive information about what's on in Apeldoorn and Deventer plus numerous tips and tricks. We hope that this helps you to get to know your new student home, Dutch culture and of course your fellow students in a relaxed and enjoyable manner.

Global Plaza is also responsible for the HBS buddy project. As an international student, this may be the first time you have ever been to The Netherlands and many things will be different from what you are used to in your home country. Therefore, you are assigned a 'buddy' (student from a year or two above you on the same degree programme) who will show you around in your first few weeks. The HBS buddy project has its own (restricted-access) Facebook group where you can ask all kinds of questions about your new degree course and associated matters. That enables you to read about the experiences of other students and buddies too.

Read more about student life in Deventer and take a look at the website of Sax, the university's independent news publication, to gain a clearer picture of studying at Saxion. Do you want to know more about the city? Then visit our Facebook page!


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Saxion’s practical approach offers is a key factor why I chose to study here.

Emil Dimov