Bachelor in Tourism Management

Course typeBachelor
Course sectorHospitality
Course duration4 years
Starting dateSeptember 2018
DegreeBachelor of Business Administration (BBA)
Tuition fee (EU/EEA students) € 2,060
Tuition fee (NON-EU students)(specification) € 7,800

Are you curious about the needs and wishes of travellers and leisure seekers? Are you excited about developing tourist destinations, such as countries, cities or regions? Would you like to work with international fellow students, creating new concepts that are sustainable and meaningful —using new technology? Then the dynamic world of tourism is your new home.

The Tourism Management programme

As one of the world’s largest industries, tourism is very dynamic. Now more than ever, tourism needs professionals who will shake up the industry in enterprising, innovative and sensible ways. These are exciting times in which many traditional actors (e.g. travel agencies) are disappearing. Challenging new players are taking their places. Think of platforms that allow travellers to stay at people’s homes instead of hotels or holiday parks, or think of consulting agencies specialised in attracting visitors to certain regions or cities. There are endless possibilities and opportunities for anyone who dares— and is willing to look around with an open mind. Tourism however, has many faces. The industry has a major impact on global issues, such as climate change, poverty and prosperity, and politics. These are topics to consider critically.

What will you learn?

The Tourism Management programme is a business course focusing on three components: conscious business, entrepreneurship and hospitality. This means that you look at the (global) market from an economic perspective, with a responsible, service-oriented and innovative mind-set. You will be dependent on various parties, including government and business. You will learn to understand the needs of various (new) target groups. During the course you will therefore gain knowledge about business economics, communication, marketing, technology, languages and project management. Throughout the programme you will learn what your specific talents and interests are.

The Tourism Management programme relates directly to issues and developments within the industry. You will work on real life business cases, and address and complete assignments in various professional products. These include presentations, reports, videos, individual interviews or knowledge tests.

First year of study: exploring the industry

In the first year you will be introduced to the tourism and leisure industry. This is where you lay the foundation for the rest of your studies. You will get to know the principal actors and trends in the tourism industry. You will also learn to adopt the tourist perspective, to promote destinations via digital marketing and to make a company more meaningful.

Second year of study: applying knowledge and doing a traineeship

Your second year consists of one semester with a traineeship abroad and one semester with classes at Saxion. At Saxion you will work on large projects in which you will apply, extend and deepen the knowledge you gained in year 1. You will be introduced to entrepreneurship and sustainable development. Please refer to the document “first and second year”, which you can find as download on this page.

Third and fourth year of study: focus on practice

You will work in smaller groups on questions raised by organisations in tourism—either in school or on site. These projects allow you to specialise in certain specialty areas or to develop your talents and professional profile. Whether you work at school, in the region, or internationally, you can select projects for various companies.
The fourth year offers the opportunity to do your minor. During your minor you can either attend courses at a different institute of higher education, you can attend a preliminary course for a university master study or you can do another traineeship in which you will focus on your management skills. The final semester is dedicated to completing your thesis assignment.

Foreign languages

In an international environment you should of course master foreign languages. Besides English we offer a choice of Spanish, German, French and Mandarin Chinese. Apart from German and French, all languages start at elementary level.

30 EC abroad

You are obliged to obtain at least 30 credits abroad. This means that you have to study or work in a traineeship abroad for at least one semester (abroad means: outside of the Netherlands).

Step 1: qualification 
To be admitted to the programme, your secondary-level qualification should be at least the equivalent of the Dutch HAVO certificate. Saxion will assess the compatibility of your education with that Dutch certificate. It is recommended that you have studied subjects such as economics, languages and/or management at secondary-school level. We also require either an Academic IELTS score of 6.0 or a TOEFL score of 550. Unfortunately, without either of these test results, your application cannot be considered.

Step 2: Compulsory Study Choice Check

Find more details about qualifications and general admission requirements on this website or contact

Combining your curiosity, entrepreneurial attitude and sense of hospitality, you will develop tourism products and services for specific target groups. This way you contribute to the economic, ecological and social development of tourism, a multifaceted industry with many international opportunities.

Careers in tourism

Tourism is changing rapidly, affecting jobs and positions across the industry. Traditional positions such as product manager at tour operators, staff member at resorts or event specialist in large companies still exist. But there are plenty of new opportunities in many different areas. You can be hired by local councils or consultancy agencies to market or redevelop regions, so that they will attract specific target groups. Starting your own business as an independent travel specialist is also an option. Or work for one of the innovators in the industry, online platforms offering quick and easy booking services for travellers.

Continue your studies after Tourism Management

Do you want to continue studying after Tourism Management? Then you can enrol in a connecting master programme, whether in business, management studies or a specialisation within tourism.

During the Tourism Management course you will be asked to cover extra costs for suitable clothing, books and learning tools, excursions, study trips and internships.

Wearing suitable attire

The tourism industry requires staff to dress appropriately. This means it’s very important that Tourism Management students are aware of the dress etiquette. This will be explained in detail in class.
There is no standard attire that you need to buy for the programme. We expect you to provide your own suitable clothes (business casual or professional) and to dress appropriately for business or leisure occasions, assessments or field trips. This may involve extra costs. We ask that you buy your own name badge (€7,50) so that others may recognise you, signifying hospitality.

Cost for books and learning tools

The estimated cost for books required during the first year is €300. This excludes recommended literature. The costs for study material decrease after the first year.

Cost for study trips, excursions and traineeships

Costs for study trips will vary. In the first year the estimated cost is €400. The Tourism Management programme offers two study trips during the first year. Participation fees for study trips in the second and third year depend on the destination, which changes in relation to current trends and developments.

You can also take part in various excursions during your study. Students themselves cover all expenses involved in these excursions. Needless to say, costs incurred during your internship period depend strongly on the destination of your choice.

Obviously you have to consider you surroundings too. Not just the city, but also the university’s facilities matter when you’re a student.

Saxion facilities

You attend the Tourism Management programme in Deventer. Saxion Deventer is located at less than 10 minutes walking distance from the central station. Saxion offers ample study support facilities. You will find a library, learning resource centre, student desk, a start-up point to support you if you want to start your own business, and an IC help desk.
Of course there’s more to being a student than just studying. There’s a vibrant social and learning environment with a café, bakery, large restaurant and a theatre hosting special events such as seminars.

Deventer city

The city centre is within short walking distance from Saxion. There are plenty of outdoor cafés where you can socialize with your fellow students. These are located in the historic centre around de Waag. Or how about het Dickens festijn (Dickens festival), Deventer op Stelten (Deventer on Stilts) or the biggest book market in Europe? Deventer has plenty to offer

Your choice for Saxion Tourism Management means that you will:

  • gain in-depth knowledge of both tourism and leisure;
  • apply theory to practice;
  • solve current management issues for organisations in tourism;
  • explore smart tech — get ready for a smart world;
  • select an international traineeship from a large and diverse catalogue of placements offered by Saxion;
  • work with international students and teachers;
  • discover your own qualities, skills and talents.


Two areas of expertise: tourism and leisure

At Saxion you don’t have to choose between tourism and leisure. In the first year you will concentrate on both areas of expertise, so that you are properly acquainted with both topics.  In the second year you will get the opportunity to choose topics that appeal to you within any of the two fields. This way you get to know various aspects of the industry. You can even specialise! At the end of this programme you will have developed your own unique profile.

Practically apply what you have learned

Lecturers at Saxion Tourism Management have very good relationships with the tourism professional field. We want you to be in touch with future employers as much as possible. In this way you will know from the start what is going on in companies and who works in the industry. You will therefore visit many companies, get guest lectures from professionals from the industry and solve current issues for clients in the field. The continuous interaction between theory and practice means that you are well equipped for your traineeships and, eventually, for your first job.

Solve current issues

Every quarter you will focus on one major tourism issue. To solve this issue, you need more than just tourism expertise: You need knowledge about communication, business and research, just like you would on the job. That’s why, with every new issue, we provide you this necessary information. This way, all the lectures during a quarter are focused on one goal: solving the current, central issue.

Get ready for a smart world!

The tourism industry is filled with smart technological practices. Think of websites comparing airline tickets and travel options, an app serving as a personal travel agent, customer service systems that generate automatic replies to your queries or the use of sensor technology at airports —like iris scanners. Applying tech this way will help you deliver a better experience for travellers and leisure seekers.

Traineeships across the world

Finding enjoyable and fitting traineeship placements can be a challenge. At Saxion Tourism Management you don’t need to look for placements yourself. Over the years we have built up a large international network of companies and organisations that offer traineeships especially for Saxion tourism students. These are situated in Australia, Malaysia and South Africa as well as in Europe and the Netherlands. Our network guarantees the quality of your traineeship in terms of learning opportunities. Check out to see where our students currently have their traineeships.

Work with international students and teachers

Small groups ensure that you work with your classmates from different cultures, that you can approach lecturers with greater ease and that you can easily participate in discussions. It will help you to open up, so that your qualities are recognised. You will cooperate intensively with both students and lecturers. Lecturers have a coaching role: they will support you in developing knowledge and skills and will continuously challenge you to take that extra step.

Focus on your talents and qualities

You are “in the lead” with regards to your own study. This responsibility may be challenging sometimes, but it helps you to discover your own talents and to recognise your areas of improvement. Of course we will support you in this process. You will have your own student career counsellor who will help you to make study choices while coaching you in your professional development.

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Saxion’s practical approach offers is a key factor why I chose to study here.

Emil Dimov