Bachelor in Tourism Management

Course typeBachelor
Course sectorHospitality
Course duration4 years
Starting dateSeptember 2019
DegreeBachelor of Business Administration (BBA)
Tuition fee (EU/EEA students) € 2,083
Tuition fee (NON-EU students)(specification) € 7,800

Working with laptop and mapWould you like to make destinations -countries, cities or regions- attractive to tourists? And do you want to come up with ways of traveling that are both meaningful and sustainable? Discover the world of tourism: a world where everything revolves around entrepreneurship, hospitality and creativity.
The Tourism Management programme relates directly to issues and developments within the industry. You will work on real life business cases and learn to recognize opportunities, taking into account both people and nature. You will know exactly what travelers want, how you create the best experience for them and how you provide hospitable service.

Topical issues

In each quartile you will work on a real-life case coming from an organization or company in the field. That means also become acquainted with all kinds of companies and organizations.

Customize the programme

You can customize your degree programme based on your own talents and interests.

Tourism and recreation

In the first year you will become acquainted with both tourism and recreation and will learn about hospitality and global citizenship in relation to tourism and leisure. After that, you choose the direction that best suits you.




During the Tourism Management programme you will work on real life business cases and address and complete assignments that are directly related to issues and developments within the industry.

Students on excursion taking pictures with their phoneFirst year of study: discover the world of tourism and recreation

This year is about laying the foundations by becoming acquainted with the tourist and recreational sector. You learn about the companies and trends in the tourism industry and really learn to see through the eyes of a tourist. You will also promote a tourist destination through digital marketing and learn how to add value and meaning to companies by applying responsible business practices.

Second year of study: exploring the industry; projects and internship

The second year consists of a six month internship in the Netherlands or abroad and six months at school, where you will work on two large projects. You now apply, broaden and deepen the knowledge you have gained in the first year. You become acquainted with entrepreneurship and sustainable development.

Third and fourth year of study: doing projects, minor and thesis

You will work in smaller groups on issues raised by organizations in tourism, either in school or on site. These projects allow you to specialize in certain areas and to further develop your talents and professional profile. You can choose from different projects for various companies, whether you work from school, in the region or internationally.

During your minor you can either attend courses at a different institute of higher education in the Netherlands or abroad, do a preliminary course for a university master study or do another traineeship in which you focus on your management skills. The final semester is taken up by your thesis assignment.

Foreign languates and 30 EC abroad

In an international environment it is essential to master foreign languages. Beside English we also offer courses in Spanish, German, French and Chinese. With the exception of German and English, all languages start at an elementary level. You are obliged to obtain at least 30 credits (one semester) abroad. This means that you have to study or work in a traineeship outside The Netherlands.

Step 1: qualification 
To be admitted to the programme, your secondary-level qualification should be at least the equivalent of the Dutch HAVO certificate. Saxion will assess the compatibility of your education with that Dutch certificate. It is recommended that you have studied subjects such as economics, languages and/or management at secondary-school level. We also require either an Academic IELTS score of 6.0 or a TOEFL score of 550. Unfortunately, without either of these test results, your application cannot be considered.

Step 2: Compulsory Study Choice Check

Find more details about qualifications and general admission requirements on this website or contact

​As a professional you look beyond the borders of your own sector, because you believe that is the only way to find innovative solutions to the complex challenges in tourism. After all, you have unrivalled knowledge of how to create value for tourists now and in the future and know how hospitality organizations can capitalize on the changing needs. Your degree in Tourism Management is your ticket to a wide range of interesting jobs. A few examples.

Advisor leisure economics

To put a city or region on the map you connect parties such as entrepreneurs, governments and associations. You ensure that activities and events in the field of culture, recreation, catering and tourism are successfully developed. You research and advise on possible target groups and on their needs and wishes. You also take into account the residents and the natural surroundings.

City marketer

As a city marketer you market a city, city district or municipality. You have a lot of contact with residents, retailers and catering and tourism entrepreneurs. You know exactly what is going on in the city and what is needed. You change or reinforce the existing image by setting up all kinds of activities and campaigns to attract more visitors. You work closely with the municipality, event and marketing organizations.

Product manager

As a product manager you are responsible for developing and putting together holidays for (online) travel organizations. You decide on all aspects of a trip, such as transport, accommodation, entertainment and price. You take into account the competition, supply and demand and the culture of the destination. You work with (international) local partners and purchasing and communication departments.

And there is more...

Of course you can also become an independent travel advisor, consultant or entrepreneur. Or find a job at one of the relatively new companies that offer online platforms where the traveler can compare prices and book their holiday directly, without using a travel company. For example a data analyst.

During the Tourism Management course you will be asked to cover extra costs for suitable clothing, books and learning tools, excursions, study trips and internships.

Wearing suitable attire

The tourism industry requires staff to dress appropriately. This means it’s very important that Tourism Management students are aware of the dress etiquette. This will be explained in detail in class.
There is no standard attire that you need to buy for the programme. We expect you to provide your own suitable clothes (business casual or professional) and to dress appropriately for business or leisure occasions, assessments or field trips. This may involve extra costs. We ask that you buy your own name badge (€7,50) so that others may recognise you, signifying hospitality.

Cost for books and learning tools

The estimated cost for books required during the first year is €300. This excludes recommended literature. The costs for study material decrease after the first year.

Cost for study trips, excursions and traineeships

Costs for study trips will vary, depending on destination. In the first year the estimated cost is €400. The Tourism Management programme offers two study trips during the first year. Participation fees for study trips in the second and third year depend on the destination, which changes in relation to current trends and developments.

You can also take part in various excursions during your study. Students themselves cover all expenses involved in these excursions. Needless to say, costs incurred during your internship period depend strongly on the destination of your choice.

Obviously you have to consider you surroundings too. Not just the city, but also the university’s facilities matter when you’re a student.

Saxion facilities

You attend the Tourism Management programme in Deventer. Saxion Deventer is located at less than 10 minutes walking distance from the central station. Saxion offers ample study support facilities. You will find a library, learning resource centre, student desk, a start-up point to support you if you want to start your own business, and an IC help desk.
Of course there’s more to being a student than just studying. There’s a vibrant social and learning environment with a café, bakery, large restaurant and a theatre hosting special events such as seminars.

Deventer city

The city centre is within short walking distance from Saxion. There are plenty of outdoor cafés where you can socialize with your fellow students. These are located in the historic centre around de Waag. Or how about het Dickens festijn (Dickens festival), Deventer op Stelten (Deventer on Stilts) or the biggest book market in Europe? Deventer has plenty to offer

Your choice for Saxion Tourism Management means that you will:

  • gain in-depth knowledge of both tourism and leisure;
  • apply theory to practice;
  • solve current management issues for organisations in tourism;
  • explore smart tech — get ready for a smart world;
  • select an international traineeship from a large and diverse catalogue of placements offered by Saxion;
  • work with international students and teachers;
  • discover your own qualities, skills and talents.


Two areas of expertise: tourism and leisure

At Saxion you don’t have to choose between tourism and leisure. In the first year you will concentrate on both areas of expertise, so that you are properly acquainted with both topics.  In the second year you will get the opportunity to choose topics that appeal to you within any of the two fields. This way you get to know various aspects of the industry. You can even specialise! At the end of this programme you will have developed your own unique profile.

Practically apply what you have learned

Lecturers at Saxion Tourism Management have very good relationships with the tourism professional field. We want you to be in touch with future employers as much as possible. In this way you will know from the start what is going on in companies and who works in the industry. You will therefore visit many companies, get guest lectures from professionals from the industry and solve current issues for clients in the field. The continuous interaction between theory and practice means that you are well equipped for your traineeships and, eventually, for your first job.

Solve current issues

Every quarter you will focus on one major tourism issue. To solve this issue, you need more than just tourism expertise: You need knowledge about communication, business and research, just like you would on the job. That’s why, with every new issue, we provide you this necessary information. This way, all the lectures during a quarter are focused on one goal: solving the current, central issue.

Get ready for a smart world!

The tourism industry is filled with smart technological practices. Think of websites comparing airline tickets and travel options, an app serving as a personal travel agent, customer service systems that generate automatic replies to your queries or the use of sensor technology at airports —like iris scanners. Applying tech this way will help you deliver a better experience for travellers and leisure seekers.

Traineeships across the world

Finding enjoyable and fitting traineeship placements can be a challenge. At Saxion Tourism Management you don’t need to look for placements yourself. Over the years we have built up a large international network of companies and organisations that offer traineeships especially for Saxion tourism students. These are situated in Australia, Malaysia and South Africa as well as in Europe and the Netherlands. Our network guarantees the quality of your traineeship in terms of learning opportunities. Check out to see where our students currently have their traineeships.

Work with international students and teachers

Small groups ensure that you work with your classmates from different cultures, that you can approach lecturers with greater ease and that you can easily participate in discussions. It will help you to open up, so that your qualities are recognised. You will cooperate intensively with both students and lecturers. Lecturers have a coaching role: they will support you in developing knowledge and skills and will continuously challenge you to take that extra step.

Focus on your talents and qualities

You are “in the lead” with regards to your own study. This responsibility may be challenging sometimes, but it helps you to discover your own talents and to recognise your areas of improvement. Of course we will support you in this process. You will have your own student career counsellor who will help you to make study choices while coaching you in your professional development.

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Saxion’s practical approach offers is a key factor why I chose to study here.

Emil Dimov