Doing Business with China

Course typeExchange
Course sectorHospitality, Business
Course duration5 months
ECTS30
SemesterFall (Sept. - Jan.) and Spring (Febr. – July)
LocationDeventer
For partners ofopen to students from any partner institution of any Saxion school (preference for HBS, MIM, ACT)

Today's business world knows no borders and it is dynamic and technically demanding. Between European and Asian countries cooperation as well as competition is rapidly increasing. In this global business environment where cultural, economical and political differences are huge, an agile, reflective, critical, and entrepreneurial attitude is essential in conducting business successfully. With this programme students will be able to acquire knowledge and skills that help them to tackle real issues in real business cases in an international undertaking between China and the Netherlands.

The successful completion of this semester will be invaluable preparation for the future business professionals.

This semester is offered in both the 1st (fall) and the 2nd (spring) semester.  It is available for students from various educations both within and outside Saxion. Classes are held in Deventer. The semester includes a two weeks long field trip to China to do field research (Students who prefer to stay in the Netherlands are offered alternative fields trips related to Chinese-Dutch business context).

The semester offers dynamic and multi-disciplinary subjects in the area of sustainable international relations and business, marketing, culture & arts, hospitality, creative technology and Chinese language.  Students acquire knowledge and skills that allow them to conduct business in China with confidence, and also enable them to benefit from business opportunities China offers in Europe.

Learning objectives

The following topics will be involved in the semester:

  • sustainable international relations and business
  • marketing (e.g. international branding/ consumer behavior/ social media /e-commerce)
  • culture & arts,
  • hospitality (e.g. inbound tourism)
  • Chinese language
  • international relations and politics of China
  • intercultural personal development.

Students are challenged to find solutions for real and actual business cases, which includes the development of a prestigious Dutch theme and retail park, to open in 2020.

Furthermore, students learn the basics of Chinese language (HSK level 1= CEF A1) and explore the rich and characteristic Chinese culture. Art will be the focal point in this journey, which also contributes to the student’s personal intercultural development. In the subject ‘China in the world’, students learn about the international relations and politics of China.

How we do this?

  • co-creation
  • consultation/coaching
  • project group work
  • lectures/seminars
  • field trips
  • study/research trip to China

Lectures, seminars, field trips, expert meetings, field research (in the Netherlands and China), reflective and creative sessions are offered to the students participating in this programme.

Dutch and international (guest)lecturers will share their knowledge in an interactive manner. In small classrooms (max. 16), students work individually and in teams, this process they will be guided by their coach.

In quarter 2 or 4 students may travel to China for two weeks to do business research. This is combined with activities to firsthand experience how the Chinese live and think. Cost of the trip is to be covered by the students (appr. 1500 eur) participation is optional.

Modules/Exams and credit values

 

Exam name ECTS
Doing Business with China: Bildung PF 3
Doing Business with China: China in the world PF 3
Doing Business with China: Chinese for beginners 3
Doing Business with China: China Experience O 3
Doing Business with China: Intercultural Management C 3
Doing Business with China: Chinese for beginners Wr 3
Doing Business with China: Business Case I O 3
Doing Business with China: Business Case II 3

Business Case (12 ECT)

  • real time business cases offered by IDS related to a prestigious Dutch theme and retail park ‘HollandWorld®’, to be opened in 2020
  • putting acquired knowledge directly into practice
  • marketing, supply chain mgt, trade risks, sustainability

Exams:

  • Doing Business with China: Business Case I O, 3 EC
  • Doing Business with China: Business Case II, 9 EC

China in the World (3 EC)

  • politic history of China
  • current international relations/ politics
  • geopolitical dilemmas facing China

Exam:
Doing Business with China: China in the world PF, 3 EC

Intercultural management (3 EC)

Intercultural management and communication skills, negotiation skills specified for the European – Chinese context

Exam:
Doing Business with China: Intercultural Management C, 3 EC

Chinese Language (6 ECT)

  • acquiring Skills of listening, speaking, and reading
  • vocabulary of 150 words
  • basic grammar
  • ready for HSK Test level 1 (=CEF A1)

Exams:

  • Doing Business with China: Chinese for beginners, 3 EC
  • Doing Business with China: Chinese for beginners Wr, 3 EC

Study Trip to China (3 ECT)

  • field research for the business cases
  • visit Chinese universities and businesses
  • survival language proof?
  • firsthand cultural experiences
  • approx. 1500 euros

If you can not join this trip, we offer you alternative fields trips related to the topics discussed in the programme within the Netherlands.

Exam:
Doing Business with China: China Experience O, 3EC

The ideal candidates are open-minded, inquisitive, team players, adaptable to other cultures, and have affinity with marketing and/or (international) business. Applicants have an interview with the coordinator before they are admitted into the programme. If the number of applicants exceeds the number of places, the decision of admittance will be taken by the coordinator.

With regard to Exchange students, applicants who are interested to enroll in the Semester “Doing Business with China” need to first notify Adrienn Eros (a.eros@saxion.nl) and then will be referred to Marion Holtkamp. Students are selected by the coordinator of this semester, so application does not mean acceptance to this programme. Skype conversations will be organised to introduce yourself and discuss your motivation to join the programme. (Please do not apply in SIS for this module before Ms Holtkamp confirms your selection).

If you would like to choose one of these semesters as an exchange student, please check whether your home institution has a bilateral agreement with Saxion UAS. Once your home institution has nominated you for the semester, you may complete the application form.

For more information, please contact:

Ms. Adrienn Eros
Exchange coordinator
Saxion Hospitality Business School
E-mail: a.eros@saxion.nl
Phone: + 31 (0)6 455 92 547

Coordinator
Ms Marion Holtkamp
Phone: +31 (0) 6 2017 7795
E-mail: m.holtkamp.01@saxion.nl