Marketing & International Management

Course typeExchange
Course sectorBusiness
Course duration5 months
SemesterFall (Sept. - Jan.), Spring (Febr. - July)
LocationDeventer, Enschede
For partners ofSchool of Marketing & International Management

At the School of Marketing & International Management, we offer education in the fields of marketing and international business. Our educational programmes balance areas of specialisation with general business knowledge and link theory to professional life through the use of real-life case studies and assignments. We also aim to contribute to our students’ personal growth, helping them to develop the skills required for a range of challenging business situations. With training on practical communication and computer skills as well as team-building sessions and internships, our students develop their skills in areas such as problem solving, the ability to adapt to changes and the ability to work as part of a team.

Projects are designed to help our students apply their theoretical knowledge to practical situations. An internship, preferably abroad, is a compulsory component of all of our regular degree programmes, and the dissertation in the final year should examine, analyse and provide solutions to a real-life strategic business problem. With students of more than 20 different nationalities, our School provides a truly inter-cultural learning environment.

The following programmes are taught in English:

  • International Business & Management Studies (IBMS, BBA)
  • Final Year of Marketing (Bachelor of Commerce)

Our network

We have exchange partnerships with over 55 universities around the world. Students from these partner universities can study at our School and are exempt from paying tuition fees. We also have exchange of teaching staff, thus encouraging the sharing of expertise. We are constantly on the lookout for possibilities to expand our international network, in order to provide our students with the best possible opportunities for truly internationally-oriented educational programmes.

More information

If you want more information on the School of Marketing & International Management, you can download our fact sheet.

Students who want to participate in our exchange programme can make a choice from several courses, you can find a complete course overview at our website (under Exchange programme -> Course content).

This leads to an extensive programme of English courses, in which foreign students only from partner universities of the school of Marketing & International Management can participate. In general students stay for one semester. They will receive a certificate of participation as well as a transcript of records at the end of their stay. We expect exchange students to take at least 25 ECTS per semester, where each ECTS represents 28 work hours (lecture time and homework together). We require students to inform us prior to their arrival about the subjects they will take, so that we know how many students will attend the different classes.

Only for students from partner universities: if you would like to enrol as an exchange student in our programme,  you can ask your own international coordinator for the application form or click here to complete the application form.

Deadlines for application are:

  • November 15 for the Spring semester
  • May 15 for the Autumn semester

Only students from partner universities of the school of Marketing & International Management can participate in the exchange programme. Students are required to have sufficient knowledge of the English language and have had at least one year of higher education.