Psychology & Serious Gaming

Course typeExchange
Course sectorGaming, Psychology
Course duration5 months
SemesterSpring (Febr. - July)
For partners ofSchool of Applied Psychology and Human Resource Management

Serious Gaming is booming business. A growing number of businesses and organisations are making clever use of board games and computer games as an intervention tool to gain insight into and influence the behaviour, motivation or knowledge of their staff. This programme will teach you how and why they do this.

The programme

During the programme, you will engage with the theoretical and practical aspects of both developing and using serious games. You will do this in the most effective way possible: by designing a ‘serious game’ for a real-life client. However, it is impossible to develop a serious game on your own. You will therefore be part of a multidisciplinary team for the duration of the programme. You will develop the serious game together. Throughout this programme, your team will learn to function as a proper business. You will create a business model with the serious game as the end product.

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Or download our brochure here for more information.

The courses are:

Evidence Based Game Design

When developing a serious game, it is vital to know how games work, how to keep players involved and how to make a game ‘fun’. The programme will provide you with an insight into the active components of a game and how you can make the most effective use of these to attain the objective of your game (intervention). To this end, you will be taught about game psychology, gamer behaviour and mapping the effectiveness of games.

Game Design & Game Technology

The gaming world is developing at a rapid pace. This programme will provide you with an insight into trends in game design that could provide inspiration for developing your own game. In addition, you will receive an introduction to game (systems) thinking and the possibilities for applying game elements to daily life (gamification).

Finance & Marketing

It is important to know your market before you start developing your serious game. How much value does your game add to your client and other organisations? Moreover, it would obviously be useful to know which goods and services you would need to contract from outside and which knowledge you need in order to develop your game. To sum up: how feasible and financially viable are your game and its development?

Collaboration between disciplines & Scrum

Working together in multidisciplinary teams can be complex. Everyone brings their own expertise to the table and speaks their own language. For the programme, we employ a modern and increasingly common project management tool (Scrum) as well as team building exercises to ensure that both the team and the end result are more than the sum of its parts. You will be free to explore each other’s disciplines and design the game development process as you see fit.

The client & third parties

One of the hallmarks of game development is the close co-operation between the client and the developers. This applies to this programme as well. Each period will see different clients with new and challenging development needs. It is also possible to introduce clients of your own.

This programme is accessible to anyone. However, you must have passed your first-year examination. The maximum number of participants is 32.

For more information about the programme please contact Mrs. Wieke Ankersmit (