Digital Intelligence
- Degree
Exchange
- Start date
February, September
- Location
Online
- Duration
5 Months
During this online minor you will focus on a website or webshop. You will develop a digital strategy that helps you to achieve higher returns and higher positions in search engines. Also other digital marketing tools, such as Social Media, Search Engine Advertising and Email marketing, will be used to create a succesfull website.
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Applying your skills
In addition to gaining knowledge about internet marketing techniques, you will apply your skills, practically. In the first instance, you acquire knowledge about the digital landscape. Then you set up an internet strategy for your own bol.com or amazon.com partner website. This minor works together with leading companies in the field of digital marketing from Twente, in the Netherlands. You can gain knowledge and experience at Limesquare and Adwise.
Course content
With the modules Digital Knowledge, Digital Strategy, Digital Concept and Digital Marketing, you lay a solid foundation for your knowledge. By excursions, presentations and lectures you will delve further and further into each subject. The creation, construction and marketing of a webshop / website is part of the minor. By using the right strategies, you learn to achieve the highest possible conversion for your web shop.
Total:
30 ECTS
As a starting point of the minor, all students get 3 weeks to master the possibilities of Digital Marketing. This is done by means of a test (which tests knowledge) and an assignment where the relevant channel has to be applied for one’s own idea.
- (Digital Knowledge)
3 ECTS
The minor offers a more intensive knowledge of the strategic process. In addition to additional models that are used in digital issues, the student must develop a strategy which, as a starting point of the project, must also make the strategy measurable on the basis of the digital scorecard / KPIs.
3 ECTS
On the basis of previous analyzes and strategies, the students must set up the prescribed channels (SEO, SEA & Social Media) before the website goes live. In addition, the student introduces various measuring instruments.
3 ECTS
The students of the minor go through the same steps of the design process. However, the steps are not pre-conceived here and the students must develop a design based on a user survey.
- (Digital Concepts)
3 ECTS
As a Digital Marketer, you should understand the possibilities of a website and make possible changes to a website. For this reason, students have to follow an HTML course and they independently develop a Wordpress website.
- (Realization 1)
3 ECTS
Through self-study, the minor also requires students to obtain a minimum of 3 Google certificates, including the Analytics certificate. On the basis of this knowledge, short-term studies are carried out with the help of Google Tagmanager and Hotjar. Improvements are made on the website based on the outcomes.
- (Conversion Optimization)
3 ECTS
By applying Digital Marketing, the student must improve the result of the website on the basis of a number of assignments. Through analyzes, they also ultimately determine the added value of the product. In addition, there is a critical reflection in which one's own work needs to be examined.
- (Digital Marketing 2)
3 ECTS
Based on previously obtained Google certificates, the supervisors enter into a personal interview with the students. They test how a student would act in a specific situation in the field of Digital Marketing. Here it is specifically tested whether the student has knowledge of Digital Marketing and is then able to convert that knowledge into a solution to a problem.
- (Assessment Digital Marketer)
3 ECTS
The students must develop a webshop within Magento. In this way they also learn the specific principles of a web store and are then able to set up their own webshop.
- (Realization 2)
3 ECTS
The students must analyze new concepts based on practical examples. By attending interviews and guest lectures from companies, they immerse themselves in real life examples. Eventually they process the collected information in a portfolio.
- (New Concepts)