Are you ready to discover your entrepreneurial side? The YOSHI Programme offers you the unique chance to establish your own (online) ‘side hustle’ within 13 weeks and start generating an income. Whether your dream is to offer a unique service, sell physical products, or become a media sensation, this international programme provides the knowledge and guidance you need.
Up coming edition: October 19th 2026
Sign up now!Why participate?
YOSHI is more than just a course; it’s an opportunity to truly get to work on your ideas. Over the period of 13 weeks, you will not only proceed with a step-by-step startup blueprint, but will also receive coaching from experts who will assist you at every step, from branding to effective online marketing.
This programme is designed to produce immediate results so that you can learn as you go.
International YOSHI-Week at Jamk University of Applied Sciences, in Finland
Furthermore, you will meet fellow startup entrepreneurs across Europe, online as well as offline during a weeklong YOSHI event at Jamk in Jyväskylä, Finland, with whom you can collaborate and get inspired.
You will research and discover which niche is right for you and develop a plan based on proven online business models for generating an income.
Topics to be found in the program are:
- Test out your idea
- Build a brand
- Setup your website or other key channels
- Online marketing: from SEO to influencers
- Content strategy
- Convert visitors and followers into buying customers
- Finance and fund your growth
- Collaborate with other European entrepreneurs
The YOSHI Programme and E³UDRES²
YOSHI (Your Online Side Hustle International) is an extracurricular programme that leverages collaborative online learning, and is open to students across Europe who are part of the E³UDRES² Alliance. The programme starts on October 19th, 2026 and runs until end of January 2027. Highlight of the programme is YOSHI-Week, an international exchange week, at the start of the programme, during which YOSHI students from across Europe gather in Jyväskylä. In addition, YOSHI consists of 12 online sessions of 2 hours each, including group coaching, all of which is at the end of the school day (See Practical Information).
As a part of the E³UDRES² Alliance, YOSHI helps build smart and sustainable regions, focusing on current themes such as sustainable impact, AI, digitalisation, localisation and Europe, offering an international perspective.
If you are serious about pursuing your concept, YOSHI and the participating E³UDRES² coaches can be the path towards pitching your business idea to a high profile audience during the Dragon’s Den in January, which is ultimately an opportunity for gaining momentum and support for your venture.
THE PROGRAMME
YOSHI will help you test-fly your idea. This means you will learn to validate a product or service with an (online) audience, to determine if there is a market for your solution in order to generate an income. You will learn not only the fundamentals of starting a business but also how to optimise your marketing strategy using tools such as SEO, influencer marketing and AI. You will discover how to start a website, setup other key channels, and how to convert visitors into paying customers. Moreover, you will gain insights into financing and how to grow your business.
- YOSHI is an extracurricular but exclusive program with a worth of € 2.000, -.
- Participation is free, but commitment is mandatory.
- You can register until September 15th.
- Info webinar on October 5th.
- The programme kicks off in October 19th 2026.
- The weekly online sessions will be held online every Monday from 16.00 until 18.00 (CET), starting from October 19th.
- January 25th, 2027 we will host an online Dragons’ Den which marks the end of the programme.
- The program can be followed by all students from year 2 and up.
- A great way to prepare for the Minor Startup Entrepreneur, and graduating in your own company.
The skills and knowledge you acquire are immediately applicable and can provide a significant boost to your career. You will not only have the opportunity to see if entrepreneurship is for you but also to build an international network and gain practical experience in a safe and supportive environment. This is a fantastic opportunity!
Furthermore, YOSHI is an exclusive programme valued at €2.000,-. Participation is entirely free for you, but commitment is required. In fact, successful completion of the YOSHI programme can earn you 5 ECs or a micro-credential.
Don’t hesitate any longer; sign up for the YOSHI Programme! This is your chance to explore, learn, and grow as an entrepreneur, together with students from 9 different countries..
In some of the participating countries, your institution may be able to award you micro-credentials for participating in YOSHI. Please ask your local coordinator for details.
More information
For more information or questions you can contact [email protected] or Maarten Bas Backer. We are happy to help you!
