Behavioural analysis and digital transformation
This line of research focuses on understanding individual and organisational behaviour through advanced data analysis and statistical techniques. We develop data-driven insights and interventions to improve processes and decision-making. We focus on analysing behaviours and social phenomena within organisations and communities, developing predictive models and data-driven insights, and supporting technology implementation to promote behavioural change. This helps organisations and individuals be better prepared for future challenges.
Key themes in the research
This theme focuses on developing comprehensive roadmaps to guide companies through the digital transformation process. These roadmaps provide detailed steps and strategies to ensure successful transformation. From the initial evaluation of technology and processes, to the eventual implementation of new digital solutions.
In this theme we investigate the best methods for integrating new data technologies into existing business processes. This includes identifying appropriate technology, adapting operational workflows, and training staff to use the new systems effectively. The goal is to increase efficiency and reduce operational costs, making businesses more competitive.
This theme studies the human and organisational factors that are crucial for the successful implementation of data-driven innovations. It includes leadership, organisational culture, and communication, and focuses on creating an environment where employees are open to change and can adapt to new technology. Effective change management ensures that digital transformation runs smoothly and the intended benefits are actually realised.
The Digital Workplace Stedendriehoek helps businesses implement digital technologies. They do this through workshops, consultation and practical support to accelerate digital transformation.
Knowledge institutes & partners
Interested in collaborating?
Ready to digitally transform your business and strengthen your competitive edge? Join the Digital Workplace Stedendriehoek and work with leading partners on innovative solutions. Benefit from intensive guidance, practical support, and the fresh insights of students. Together, we can accelerate your digital transformation and achieve sustainable growth. Contact us and discover the opportunities!
