Our focus
We promote data-driven innovation and digital transformation through research and practical applications. We do this through different research lines, where theory and practice come together.
Our research includes:
- Deploying advanced resources that lead to effective models and systems
- Providing training and support in digital skills
- Creating actionable insights
- Driving positive behavioural change and social impact
Our integrated approach, with a special focus on digitalisation, helps organisations, policymakers, and individuals make informed decisions and improve their performance and adaptability in a rapidly changing world.
Digital innovation in regional ecosystems
This line of research focuses on promoting data-driven innovation within regional contexts. We investigate how digitalisation can contribute to regional economic growth by optimising processes and stimulating innovation. Our researchers apply data-driven technologies such as artificial intelligence and machine learning to address regional challenges and identify opportunities. By providing insights into digital transformations, we help regional organisations, policymakers and institutions improve their performance and adapt to an ever-changing digital world.
Behavioural analysis and digital transformation
This line of research focuses on understanding individual and organisational behaviour through advanced data analysis and statistical techniques. We develop data-driven insights and interventions to improve processes and decision-making. We focus on analysing behaviours and social phenomena within organisations and communities, developing predictive models and data-driven insights, and supporting technology implementation to promote behavioural change. This helps organisations and individuals be better prepared for future challenges.
Digital skills for innovation
Digital skills are crucial in data-driven innovation. This line of research focuses on understanding, developing and advancing the digital skills needed for effective data-driven innovation in different contexts. We strengthen skills in data analysis, statistics and AI, and develop a data-driven mindset and culture where data insights are actively involved in decision-making and innovation. We help create an innovative and data-driven climate through collaboration and knowledge sharing, to enable organisations and individuals to be better prepared for future challenges.