Course content

THE FIRST YEAR:Discover the world of tourism and leisure

With all kinds of assignments you explore the tourism and recreational industry during the studies Tourism Management. With your fresh perspective you will inform or advise companies. In addition, you will organize an event, learn a second foreign language (in addition to English) and discover where your talents and qualities lie.

Together to work for clients

From the first year of the studies Tourism Management you start working with your fellow students on a real issue from the industry. In the end, you produce a tourist product that brings together all kinds of disciplines. Of course this is tourism, but sometimes it is also, for example, communications, business economics or research. Whatever you need at that time to be able to realise the tourist product.

Tourism Management offers three themes:

• Creating hospitable connections
  Not only do you know what hospitality means, but you also know how to approach, reach and surprise people with respect. Hospitality becomes a part of your DNA.
• Multiple value entrepreneurship
  You think beyond making a profit. You also have an eye for people, society, nature and climate. You will soon know how to responsibly operate in a future-proof way.
• Technological innovation
  You will learn how to proactively take advantage of opportunities by implementing your creative ideas. This will ultimately lead to innovative products and services with smart tools. Think of the countless apps that make your trip more enjoyable.
  From the first year you start working with real assignments for (international) companies and organizations. Our teachers are ready for you to work with you on this. The contact between you and the teachers is easy, personal and informal. In addition, you enjoy a wide range of choices, both nationally and internationally. From the second year you have increasingly the opportunity to walk your own path. Think of your (foreign) internship, an interesting minor, study abroad or challenging projects. Are you a Dutch student? Then it is a requirement for you to study abroad for at least six months or to undertake an internship abroad. No punishment, right?

THE SECOND YEAR:Smart tourism and internship

The second year is a mix of internship and school lessons. One moment you are on a crazy adventure in The Netherlands or abroad, while the next you are creatively working on challenges at school. Here you will have the opportunity to put your knowledge from year 1 into practice and deepen it further. But that is not all! During the Smart Tourism module you will start developing an innovative tourism concept. You will use cutting-edge tools such as chatbots and apps, and focus on sustainable tourism. In short, the second year is a year in which you can fully challenge and develop yourself in the world of tourism!

THE THIRD year:Minor and Smart Solutions Semester

During the minor you have several choices. You can for example study at another university in the country or abroad. To give you an idea: choose a minor in Digital Marketing or Urban Development at another university, select a minor at Saxion, or do a study abroad. You can also choose to do a second internship, which is called the management internship.

In the second semester (Smart Solutions Semester) you will solve a question of a real client, only then together with students of other study programmes. In this way, all kinds of expertise will be brought together. Together with your groupmates, you will come up with an innovative solution in which Smart Tech is central.

THE fourth year:

Flourishing Destinations and graduation project

During the first semester, the development of a regenerative tourist destination is central. As interim manager of the National Tourism Organisation of a chosen country, you have the ambitious task of making it a continuous ‘Flourishing Destination’. For that, you form a vision and determine the strategy. You also look for solutions and a way to monitor, so that the destination can continue to evolve.

After the Flourishing Destinations semester, you will start working as a young professional individually on an assignment at a company selected by you.